Concept and script
We agree on the idea, the hook, and what the video needs to do before anything is generated.
AI Video
I use generative video tools like Google Veo 3 alongside traditional editing, voiceover, and sound design. That means concepts that would be expensive to shoot (a sasquatch therapist, a product in a world that doesn't exist yet) can be made quickly and finished to the same standard as the rest of my work.
We agree on the idea, the hook, and what the video needs to do before anything is generated.
Shots are generated and iterated with current video models until they match the concept.
Editing, captions, music, sound design, and voiceover turn the clips into a finished piece.
AI shots can sit alongside UGC or product footage when a project needs both.